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In 1995, when women in Houairou and Beijing worked on what was
to become the Beijing Platform for Action Section J: Women and Media,
a revolution in communications was just coming over the horizon. The inclusion
of communications as a fundamental right of women was a groundbreaking
moment, and the importance of this issue has been confirmed by six years
of massive changes in the state of media around the world, changes that
carry a "huge potential, both negative and positive, for furthering
or impeding a more just and equitable gender order."
With the Beijing plus Five review
came the opportunity to track these changes, to see how they are playing
out across the globe and to find womens place in the new media landscape.
The first step was an intensive international research project coordinated
by Isis International-Manila on behalf of WomenAction, which had
the objective to produce a global alternative report on women and media
for the 44th session of the United Nations Commission on the Status of
Women (CSW) at New York, 28 February-17 March 2000. Information and communication
media are still a relatively new area of concern for women.
The goal of the alternative report was, in part, to present to women and
governments a clear picture of major issues regarding women and media
in a global perspective: gains since Beijing, gaps in the implementation
of the Beijing Platform recommendations, obstacles, new trends, and recommendations.
Produced in February 2000, the Alternative Assessment of Women and
Media based on NGO Reviews of Section J, Beijing Platform for Action
was the major lobbying document for the Women and Media Caucus. Widely
distributed at the U.N. during CSW and on the Internet, the Alternative
Assessment laid much of the groundwork for the present report. It
appears in this book as an appendix.
In the fall of 2000, Centre de
documentation sur léducation des adultes et la condition
féminine (CDEACF) assumed the coordination of the last of a
series of activities led by WomenAction around the Beijing plus Five process,
the research project at the origin of this book.
The book has two sections. The first,
"Overlapping agendas, different priorities: The Global Alternative
Report on Section J of the Beijing Platform for Action," is a follow-up
to the initial review of Section J, incorporating new information from
the Beijing review and from other regional and global processes to form
a more comprehensive review. Building on the experience and the lessons
learned by the team that led the initial global report, we have taken
an approach that is both different from and complementary to the previous
report. The Alternative Assessment was written from a global perspective,
as a lobbying document for a U.N. process. This report is also global
in scope its sources include reports by women from Argentina, Canada,
Kenya, the Philippines, Senegal, South Africa, Tunisia and the United
Kingdom but it differs from the Alternative Assessment because
it includes a report for each region. In this way, the women of each region
have a space to express their own reality in their own voice. We have
adapted and shortened the original reports in compiling the global report,
but the full versions are available on the WomenAction Web site at http://www.womenaction.org.
This project has provided an opportunity
to work more closely with women we came to know through WomenAction activities
during Beijing plus Five. In some regions, we were able to cement new
relationships by collaborating on the research: in Africa, APC-Africa-women
and FEMNet made their expertise and their network of contacts available
to the regional coordinator. In other cases, we made the acquaintance
of new groups in world regions where we had not previously had strong
contacts: in North Africa and the Middle East, we welcomed the Center
of Arab Women for Training and Research (Tunisia) and the Arab Media Women
Centre (Jordan) into our team.
Discovering new groups and new initiatives
in women and media is the essence of the second section, "Making
Media Work for Women: Best Practices of Women Worldwide." In order
to identify good practices and successful strategies that women in different
countries have developed in the areas of outreach, advocacy, media watch,
codes and standards, and use of new information and communications technologies,
WomenAction coordinating teams around the world sent out questionnaires
to women in their region (and sometimes, thanks to Internet, far beyond).
More than 40 of womens most striking, innovative and, we hope, replicable
media practices comprise this chapter. They range from the Images and
Testimonies contest (Latin America) to the "media invasion"
strategy of Les Penelopes to the Global Women Media Team. Choosing the
examples to include was a difficult task, and while doing so, we learned
one of the most precious and encouraging lessons of the making of this
book: women everywhere are doing amazing things with media.
The research in this book presents
an overview of the issue of women in media around the world. By publishing
in English, Spanish and French, we are giving women from different regions
access to the knowledge and experiences of their sisters on other continents
and in other cultures. As a French-speaking organization in North America,
CDEACF has a special concern for making information accessible in many
languages. If we could have, we would have published this book in every
language known to woman!
We hope the publication of this book
will mark the beginning of an even broader outreach among women working
in the area of media. It is for this reason that we are publishing the
addresses of every group included in the section on Best Practices, of
most of the groups mentioned in the Global Alternative Report, as well
as the name, the contact person and an e-mail address for every group
that has participated in WomenAction to date. We hope that this directory,
and a searchable version on the Web, will help women working in various
media-related fields to get in touch with other women interested in the
same issues.
Sharon Hackett
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