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Africa
Based on regional reports prepared by Awa Ba (French-speaking
Africa), Wangu Mwangi-Greijn with assistance from Mary Wandia of FEMNET
(English-speaking Africa).
Introduction
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Rita Mijumbi, a consultant for the International Women's Tribune
Centre, uses a digital camera to collect photos for a new set of
materials on a CD-ROM for rural women to use at telecentres in Uganda.
(click to enlarge)
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In Africa political pluralism and privatization have been accompanied
by media pluralism. The wind of democratization from far-away (in geographical
terms) yet nearby (in communicational terms) Eastern Europe, after the
fall of the Berlin Wall, blew over some of the most cacique dictatorships
of the region and, at the same time, allowed people to once again question
the media monopolies. Media is considered the main instrument of propaganda
in the hands of State parties, and media pluralism is one way to break
the regime of one-party systems. People have and still do have great expectations
of media, and its role in the reinforcement of newly born democracies.
An important development is the expansion of Information
and Communication Technologies (ICTs). Women journalists attending a UNESCO
training workshop in English-speaking Africa in March 2001 had never used
e-mail or the Internet at the time of the Beijing conference. However,
five years later, they had all been introduced to these technologies.
On the face of it, the expanding media space
greater access to (wireless) telephones, commercial radio and TV channels,
and an independent press has been good for women. They have been
and are opening up spaces for different voices, particularly those that
have been marginalized from the mainstream and established media. But
not all are benefiting from this. In modern African cities, the modern
and traditional live side by side: shepherds in traditional garb graze
their cattle against a backdrop of soaring skyscrapers. In the same way,
as some African women are engaging in the latest global e-conference,
others have never made a telephone call and do not even own, or have access
to, a radio set.
African women are at a disadvantage on many levels.
Traditional views remain prevalent in much of the region, and, despite
some changes, women generally live within patriarchal societies, confined
to private spaces. The domestic realm is seen as women's domain par
excellence. Thus, school if there is a school
is not considered a priority for females. The only roles women are to
assume are those of wife and mother. At the most, they can take up small
informal activities or agro-pastoral tasks in rural areas to contribute
to bringing additional resources to the family.
The African media landscape: so near, yet so far
Since Beijing, studies and workshops have reported
that the situation of women and media in Africa is problematic. A 1998
the World Association for Christian Communication (WACC) conference found
that English-speaking African countries shared many problems related to
women and media. Among these were "A serious dearth of gender-sensitive
media policy, an appalling record of crime coverage on women, overt sexism
and prurience in mainstream broadcasting and the press, a lack of access
for the rural poor and unfavorable work conditions for women journalists."
The liberalization of the media in many instances has
increased the number of "tabloid style" publications that thrive on a
diet of scandal and sex. While some established newspapers do bring more
in-depth coverage of issues of concern to women for instance the
East African Standard's long-running Anti-Rape campaign there is
also the temptation to revert to the time-tested ways of selling copy.
There continues to be a low number of women in media.
In Kenya, only ten percent of journalists are women. Three out
of 150 journalists are in management positions at The East African
Standard and The Nation Media Group, out of a total of 150 and 200
journalists respectively.
A 1998 survey by the Federation of African Media Women
(FAMW-SADC) found that there are on average 24 senior male reporters for
every six women in media organizations in Southern Africa. This was due
to low paying jobs, negative, gender-related attitudes, sexual harassment
both at work and on assignment, bias shown by those being interviewed
by female reporters, and being assigned to less important stories. In
many countries, women journalists give up and move to other fields such
as public relations and the NGO sector.
A World Association of Christian Communication (WACC)
global media monitoring project (GMMP), first carried out in 1995 and
repeated in 2000, analyzed the portrayal and representation of women in
the media in more than 70 countries. The GMMP 2000 found that women make
up only 18% of news subjects, barely an increase from the figure of 17%
in 1995. African women comprise 48% of the presenters on radio and television,
and 24% of the reporters.
In Mali, Burkina Faso, the Ivory Coast,
and Benin, private radios and newspapers are appearing, and, in
Senegal, the diversification of media, which began several years
ago, has grown over years.
A multitude of private, community, and associated radio
stations have invaded the airwaves. Mali is exemplary in this latter
category of media. With the exception of television, which in most cases
remains in the hands of governments; freedom of the press has been proclaimed,
despite the persistence of a few notable exceptions. This means that there
are more media players, and women benefit from this boom, because their
presence in the media has increased. Yet, this growth of female media
workers is nonetheless disproportionate.
In all thirteen countries of French-speaking Africa,
the number of women is far less than the number of men in all types of
media (radio, television, newspapers). According to Situation, place
et rôle des femmes dans les médias en Afrique de l'Ouest,
a 1999 study by the Panos Institute, women make up barely 21% of media
workers in Mali, 20% in Senegal, 19.6% in Togo, and
11.7% in Burkina Faso.
According to a report published by the Association
mondiale des radiodiffuseurs communautaires (AMARC) in April 2000 and
entitled Beijing Platform and Community Radio of Women, 64 radio
stations listed in Mali (28 (co-ops), 22 commercial, nine
community and four religious) employed a total of 276 women. Out of these,
98% are speakers, secretaries, or technicians. Out of the 64 radio stations,
women run three. As well, one program director and ten accountants are
women.
Senegal has nearly 15 private radio stations,
and Sud FM has four regional antennas in addition to the main station
based in Dakar. The public station Radio télévision du Sénégal
(RTS) has ten stations, three of which are in Dakar. Remarkably, Senegal
has five radio stations created and run by or for women: Afia FM, Altercom
FM, FM Santé, COUMBA FM, and Soxna FM.
Women make up 38% of the workers in Senegal radio
stations. The distribution by sex of different positions shows that 29%
of journalists, 26% of technicians and 53% of speakers (the people who
read announcements and news releases on air) are women. But these stations
do not challenge the traditional portrayal of women, thus reinforcing
the negative stereotypes of women. One of the greatest causes for pride
among women in media in Senegal is the recent promotion of a woman
to the head of the main station of the national network RTS, where she
had previously occupied the position of editor-in-chief.
The situation is nearly identical in Burkina Faso:
only 25 women versus 133 men work in the country's 16 co-op, community,
rural and local radios. Yet the Panos Study shows that radio is the medium
in which women are most present in Burkina Faso. In Togo's 19 radio
stations, there are 178 women and 604 men. Niger and Cameroon
are no better; women generally hold junior positions.
In television, women who work in public stations and
in the rare private stations tend to receive assignments where they are
expected, implicitly or explicitly, to use their charm to satisfy viewers.
Stations hiring women on the sole strength of her physical beauty assume
that time and practice will do the rest.
Only a few women are in decision-making positions,
and in the traditionally all-male domain of economic and political news.
Women who host political debates are rare, and are doubly vulnerable to
viewers who are demanding and unsympathetic, and to their interlocutors
almost exclusively men who usually despise them. The slightest
error or substandard performance, the slightest success is always related
to their status as women: "She's a woman, she's incompetent!" or
"she's a woman, she used her charms to get the scoop!"
In French-speaking Africa, according to WACC study
in 2000, women are only 18% of news subjects, even if they are 41% of
information producers around the world. This study, which covered 70 countries,
including 11 African countries, studied print and electronic media.
In most of the countries of French-speaking Africa,
a patriarchal system predominates. Men rise to the top of the social hierarchy
with roles of head of household, head of society and of any structure
that makes up society. Women have their importance but in the domestic
realm: wife and mother. To portray a woman in action, nothing is better
than cooking, embroidery, or sewing. When the media portray a woman in
some service or other, she is a secretary, nurse, teacher, or home economics
instructor.
In plays on Senegalese television, for example,
Satan is almost always symbolized by a woman. In the same manner women
are go-betweens, shrews and rumourmongers. They take pains with their
appearance to win the favour of a husband or a lover. The standard image
is that of a young woman with pale skin, with the plump curves that constitute
the feminine ideal according to Senegalese men. She is made-up and dressed
to the nines and in debt to the cloth-seller, the hairdresser, the dressmaker,
and the toiletry salesman. In these portrayals, in fact, she quite often
uses her charms to obtain their favours. The main pastime of these women
is to put curses on their rivals, or to get magic potions to administer
to their heart's chosen one. In these shows, these pastimes sometimes
turn tragic, when the man in question dies after ingesting, all unawares,
an unhealthy food or drink.
In video-clips, young girls are beautiful, with smooth
bodies and long, pale legs. In news, in reporting and interpreting facts,
examples are generally detrimental to women. In cases of rape, abortion,
infanticide, domestic or conjugal violence, the media coverage focuses
on the fault of the woman involved. Victims, women are incriminated. A
woman is raped; it is because she was, by her dress or by her gestures,
too provocative. These reports are generally given as "news briefs."
The proliferation of private, commercial radio stations
makes for even greater risk of sensationalist coverage. This is bringing
about, in Senegal for instance, the emergence of newspapers specialising
in news briefs (which are reduced almost exclusively to stories about
sex and about women) alone. In addition, media rely on young, ill-qualified
journalists, who often lack of rigour and professional competence. There
are very few shows or topics devoted to women; those that do exist tend
to stay within the traditional women's topics: those that make women into
good housewives. Often, women head these programs. Who better than a woman
to convince her fellow women that their true place is in the home, to
espouse the virtues of polygamy or decry the absurdity of feminist arguments?
This is also the trap of some of the so-called women's radio stations
such as the ones mentioned in Senegal. However, this does not mean that
greater and better participation of women in the media will change the
dissemination of stereotyped, negative images of women.
Women are not the first source to speak on a situation,
but it does happen now that they are asked to speak. They are more visible
in the media than they were ten years ago. A television producer these
days would be less inclined to have only men on the set: there would undoubtedly
be fewer women than men, but in most cases it can be expected that there
will be at least one woman... for decoration?
Some progress is being made, because of sensitization
of the media, even if it alternates with backsliding. Women are increasingly
fighting to be heard, refusing to resign, and putting pressure on men.
In a newsroom, where there is at least one experienced woman media professional,
there is a greater sensitivity to gender, because she may keep things
from getting out of hand.
Electronic media is still in its early stages.
Internet broadcasts are quite rare. In most cases, electronic media are
simply a reproduction of print or audio media. Nonetheless, French-speaking
African women are concerned about the objectification of women through
the dissemination of sexually stereotyped or degrading images of women.
Changes, despite the obstacles
Many of the achievements mentioned by governments during
the mid-decade review of the Beijing Platform in 1996 were initiated by,
or undertaken together with NGOs, and other civil society actors.
Women's media organizations have provided training
and skills-building for media women to cover women's viewpoints more effectively,
and to break through the glass ceiling into media management positions.
They have intensified lobbying and advocacy efforts. In telecommunications
infrastructure, creating gender sensitive communication policies, and
combating negative and stereotypical coverage of women in the media by
"naming and shaming" offenders.
For example, to seek a more positive portrayal of women
in the media, women's media associations were formed in most countries,
with a major objective of improving news content by pushing mainstream
media to cover stories portraying women positively. In Tanzania, the Tanzania
Media Women's Association, (TAMWA) has been active on many fronts. It
pioneered a "bang style" approach, by giving blanket coverage to an issue
in wide range of media to ensure impact. In Ethiopia the newly
formed Media Women's Association, EMWA, has teamed up with the Ethiopian
Women Lawyers Association to raise awareness on women's legal rights.
UMWA in Uganda is about to launch a radio station that will bring
women's issues to the forefront.
In Zambia, women's NGO successfully petitioned
a company to remove an offensive advertisement for washing detergent.
In Kenya, women's organizations recently sponsored a song
writing competition, open to both men and women, about positive contributions
women make to everyday life. Some NGOs also sponsor songwriters and bands
to produce songs with positive messages, for instance on the importance
of girls' education. Other initiatives focus on empowering female and
male media professionals so that they can concretely combat negative aspects
of the media.
The African Women's Media Centre, formed in 1997, provides
training for journalists. An annual conference targets women in mid-level
media management to build their skills in various aspects of leadership.
In the region, initiatives to improve access to the
media, particularly for rural, poor women, have been varied and across
sectors.
The Forum for African Women Educationists (FAWE) has
worked to improve education for girls since this has a direct impact on
women's ability to benefit from media outreach programmes.
The Women's Radio Listening Clubs in Zimbabwe
has 52 radio listening clubs, which allow dialogue between rural women
and decision-makers. Members, mostly women, assemble at a local centre
and listen to a half-hour radio program, record it, and debate it. National
radio station producers pick up the questions raised by the women, channel
them to the appropriate decision-makers, and put the responses on the
air in subsequent broadcasts.
The Women's Net Community Radio Pilot Project, South
Africa, aims to increase the gender content in community radio stations,
and develop the ability in gender organizations to generate programmes
for community radio. It has a wide range of partners: community radio
stations, local women's organizations, national NGOs and the government
commission on gender equality.
World Space, an alternative global radio network, uses
satellite radio to reach marginalized population groups. The company launched
the AfriStar satellite, with a capacity of transmitting nearly 200 channels
of programming. The proposed channel sees women as "narrators of their
own experiences." While it is not operational yet, it points to a future
of broadcasting in Africa. It also plans to put in place mechanisms to
distribute satellite radios to those who cannot afford them.
New and emerging ICTs Debate and dialogue on the kind
of ICTs that are needed for Africa and whether they should take precedence
over the basic needs of food and shelter continue. Many argue that ICTs
can be used to accelerate the processes that alleviate poverty and make
governance more democratic and participatory. There are various experiments
ongoing in the region.
FOWODE, an Ugandan NGO, searches for relevant
information on the Internet and forwards it to women parliamentarians.
Networking among womens groups had increased
because of ICTs. A South African woman posted a message on the APC-Africa-Women
mailing list requesting information for a campaign for women's reproductive
and health rights. There were two responses from other African countries
detailing relevant legislation that could be used as precedents in the
South African campaign.
The African Gender Institute's WomenNet initiative
set up an e-mail information exchange among librarians and documentalists
working on gender equity and justice information. In Uganda, Healthnet
has started to examine women's use of and access to health information.
ICTs are also changing how news media works and opening
up opportunities for women journalists. Women have received training and
work as online editors for the Internet versions of daily newspapers.
Kenya's two leading dailies have women online editors. Training
is essential for effective use of ICTs. Organizations are equipping women
with skills in ICTs. For instance, IPS Africa offered an information technology-training
programme for women broadcast journalists in 1999.
The Association of Progressive Communications (APC),
pioneers in computer-based technology training for women have offered
courses in computer relevant content on the World Wide Web.
WomenNet, South Africa brought together African women journalists
and NGO activists in 1999 to find ways of generating appropriate, indigenous
content on Africa by Africans. The participants developed the Flamme Africa
Web site (http://flamme.org)
during the workshop. Another recent initiative was the launching of the
Web site of the Eastern African Media Women's Association (http://eamwa.org/)
on International Women's Day, 2001.
"Currently, it is only middle-class
and professional women who use (e-mail and the Internet). In order to
facilitate access for women from other classes and sectors, (these technologies)
will need to be located in local institutions to which women have open
and equal access, such as health centres, women's (nongovernmental organizations),
women's employment centres, libraries, women's studies departments and
institutes, and perhaps even churches. The location in these types of
contexts also pertains to the practical, specific kind of information
that women require as a result of their time constraints. For example,
placing Internet access in a local health centre will facilitate women's
access to the health information they need for themselves and their children,
by providing access to information for which there is a specific need
at the same time as making a health-related visit. When women can understand
and experience the benefits of ICTs, they are quick to use them."
(Report by Women in Global Science and Technology cited in Robins
2000).
One hundred and seventy women journalists
from Senegal, Ghana, Kenya, Nigeria, South
Africa, Uganda, Zimbabwe and Zambia participated
in an AWMC-sponsored virtual training session on "Reporting on HIV/AIDS
and Women in Africa".
The market has stepped in
where governments have failed. Private telephone bureaus (catering for
basic requirements of rural inhabitants) have sprung up even in remote
villages while more development-oriented communication networks have been
unable to make a mark beyond major towns or project centres. Telecentres
improve accessibility and innovative use of ICTs in areas where there
is little or no formal education or access to the information infrastructure.
They provide access to telephone and IT facilities as well as entertainment
in remote areas. South Africa has the highest number of telecentres in
Africa, with pilot centres in Ghana, Uganda, Tanzania,
Zambia and Zimbabwe.
Telecentres can train local
people, provide market information and marketing opportunities for local
produce, and enable remote groups to communicate with decision makers
and politicians on issues of local concern. Through the use of radio and
other wireless technologies as well as solar power, such centres are becoming
feasible even for communities that do not have access to telephone lines
and electricity. The Acacia initiative spearheaded by Canada's International
Development Research Centre, IDRC, has initiated most of the pilot telecentres
in Africa.
In French-speaking Africa, women have
less access and training than men, communications infrastructures are
rare and expensive, plus there is the barrier of the French language and
the non-mastery of English. ICTs are mainly used in offices at home, with
only a few privileged households in large urban centres having Internet
access.
According to the study African
Women Speak on the Internet, conducted for WomenAction and APC-Africa-Women
in May 2000, 75% of the women surveyed said that they have problems with
ICT equipment. French-speakers had the most trouble with equipment. As
well, there seems to be no established link between the language of the
region and the equipment troubles, even if all respondents who mentioned
language as an obstacle were French-speaking. It is interesting to note
that all women surveyed spoke English; this may also mean that their responses
do not accurately reflect reality. How many French speakers also speak
English?
The study noted that English has far
surpassed French in the electronic communications surrounding Beijing+5.
Access to knowledge (including knowledge of ICTs) is a problem in Africa
to begin with, because it takes place in a language that most people in
the region do not speak.
Nonetheless, different initiatives
have been undertaken since Beijing to give women better access to ICTs.
Women's NGOs have taken the place of the State, since governments have
dragged their feet. Various programs for training, supervising and facilitating
the use of ICTs have come into existence under the auspices of local or
international NGOs.
Communication pour les femmes (Communication
for Women), implemented by the team of Environmental Development Action
in the Third World/Synergy Gender and Development (Enda-Synfev) of the
NGO Enda-Tiers-Monde, is a very interesting example. Started in 1995,
it works to ensure access of French-speaking women to information and
to communications technologies. Famafrique, a Web site for the
women of French-speaking Africa, is one of the most visible achievements
of this programme.
Conclusion
Five and a half years after the Beijing
Platform for Action, the situation of women in the regional media has
not improved much. The region has witnessed many initiatives, and it is
important to give them credit. But there is no radical change. The major
change is the consciousness raised due to the lobbying of women. However,
these efforts seem scarce and tame compared with those in other parts
of the world. French-speaking African women seem to have less ability
to organize and their lobbying is not as developed as is the case with
their English-speaking sisters. Additionally, community movements are
stronger with the latter, which have far more opportunities, because of
their use of English and a better-anchored tradition of struggle.
A great constraint, which constitutes
the challenge to which all "peripheral" societies are obliged
to take up today, is globalization. The centre, composed of western societies
(essentially Western Europe and the United States), is the framework for
all ideas destined to govern the world and all products destined for the
new consumer society. This movement hinges on the media. They are the
main channel over which these ideas and products are disseminated and,
at the same time, they are, themselves, an important product.
ICTs have abolished notions of time
and space, while the proliferation of multinational corporations, including
those that work in the sector of information and communications, has imposed
the domination of commercial logic. Images of women and children are used
with no restraint in the print and electronic media, and come to French-speaking
Africa through the process described above. In other words, without or
in addition to being producers of degrading images of women, one can be
content to be an active or passive consumer. The same multinational media
are found everywhere, since globalization allows some multinational corporations
to reach the most remote corners of the planet, as long as there is a
minimal infrastructure. The images conveyed cause harm everywhere, to
women wherever they may be.
The independent actions of women and
media, of women's groups or of international structures are not enough
by themselves to attain the objectives set by the Toronto Platform and
by the Beijing Platform for Action. States have a large measure of responsibility
in their attaining these objectives and they must be the first to show
the way by getting beyond words and declarations of good faith. They must
vote in new laws and, even more important, ensure that they are applied
vigorously. Most of our states are quick to vote in resolutions and to
adhere to laws, especially those that are the work of international organizations,
but they do so more to be "politically correct" than from any
desire to bring real change to the situations in question
The French-speaking country networks
are proposing a focus on these points covered in Section J of the BPFA:
- Policies of equal pay for equal work and affirmative action for women
must be put in place.
- Training of women to improve their professional abilities and increase
their ability to compete on the job market.
- Gender sensitive training for press institutions.
- Active professional organizations for women in media; the various
branches of the Association des professionnelles africaines de la
communication (APAC) exist only virtually or are reduced to holding
activities sporadically; laws to discourage image or word degrading
to women.
- Implement competent and functional monitoring mechanisms, which will
be responsible for ensuring that codes and standards are respected.
- Special programs for networking of all women's organizations, as well
as members to be given adequate training in ICTs, and the means to initiate
their sisters at the grassroots level.
- Community telecentres can be very effective in this work, and should
be expanded and encouraged.
References
English-speaking Africa
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http://www.femnet.africaonline.co.ke
African Women's Media Center, On the Wire, various issues.
http://www.awmc.com or http://www.iwmf.org
APC-Africa-Women
Flamme: African Sisters Online, http://flamme.org
Hidaru, Aster, A Women's Satellite
Channel for Africa, WorldSpace Corporation.
Huyer, Sophia, Supporting Women's Use of Information Technologies
for Sustainable Development, Women in Global Science and Technology
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http://www.wigsat.org
Morna, Colleen Lowe and Zohra Khan,
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Ngangoue, Nana Rosine, "Women's
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French-speaking Africa
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www.famafrique.org
www.amarc.org
www.ifj.org
www.iiav.nl
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